Why did we do this?
Our clients have often asked for our perspective on the value of other brand rankings. And while there are several brand lists and rankings out there, none speak directly to consumers to find out which brands are the most indispensable to their lives – the ones consumers simply cannot imagine living without.
We surveyed 13,000+ consumers in 25 industries across 228 brandsDownload Full Report
Your brand can drive relevance and achieve uncommon growth.
Dig into the data with our experts.
Learn key insights from the study.
See the full report.